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Knowing precisely what you want often determines whether you will ultimately achieve it. The intensity of focus reported by those who are renowned for their achievements can be summoned only when behavior is informed with explicit intention. The united intention of its many members is as important a tool for a team as singleness of purpose can be for the individual. In both cases, when intention does not accompany behavior, excessive amounts of energy are wasted. Costs are much greater than strictly necessary, and results will be, at best, ambiguous. In fact, it would be surprising if the results of poorly intended efforts were not even more ambiguous than the ambiguous intention that spawned them.

From Software for your Head

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